(D)OOH for net.D – A strong and local signal for Düsseldorf!
Does Düsseldorf really need a new network? We are of the opinion: Yes! Because the newcomer from the Düsseldorf area net.D (subsidiary of Netcologne) wants to challenge the well-known heroes Vodafone and Telekom. And as a Düsseldorf-based company, we are of course delighted to support net.D in this endeavor! Incidentally, net.D is backed by the city of Düsseldorf and the municipal utilities – in other words, concentrated local power.
But securing market entry alongside the Internet top dogs is of course no easy task. To push the brand development and generate customers, net.D has launched a major advertising campaign in Düsseldorf and the surrounding area together with us and our digital partner agency add2.
In order to generate as much attention as possible for the local provider, add2 developed a comprehensive media strategy with a broad media mix of display, moving image, (D)OOH and print.
As It Works, we were responsible for the planning and implementation of the second regional (D)OOH presence for the new local player net.D in the Düsseldorf internet market.
In a constant background noise, various campaign flights with changing motifs were shown this fall on city light posters, digital screens as well as transit and university advertising. All DOOH media were selected according to target group potential and booked purely programmatically via our all-in-one platform Locatrics. The next round will start in November – with further motifs and full programmatic power for the right approach in the right place!
The cooperation with the new network provider shows once again: when it comes to local attention, (D)OOH is the key – reach meets target group!
We are delighted to be able to support a local brand with net.D!
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