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New cooperation: Our partnership with adsquare
We are proud to announce our new partnership with renowned data specialist Adsquare to redefine the boundaries of audience targeting for out-of-home advertising. By integrating Adsquare’s audience scoring technology into Locatrics Superview, advertising campaigns can be targeted more precisely by analyzing movement data and consumer insights. In addition, we offer a footfall measurement solution specifically […]
Cooperation with all eyes on screens: It Works Group launches the TV Boost
New strategic alliance for TV campaign boost: In order to support TV campaigns with data-driven DooH measures, we at It Works are now cooperating with the market analysis company All Eyes On Screens. TV is an integral part of many advertising plans. However, the channel is also struggling with a loss of reach. Out-of-home advertising […]
Walldecaux expands DigitalCityNet with 50 DCLP’s in Düsseldorf
From October (week 40), a total of 50 additional Digital City Light Posters will be available for booking at the highest-frequency locations in the state capital. This completes the expansion of the DigitalCityNet (DCN) for the time being. Together with the 50 spaces of the DigitalDeluxeNet (DDN), this means that 100 digital advertising spaces are […]

Other news

From October: City Screens from HYGH in Budnikowsky stores

HYGH announces partnership with drugstore chain Budnikowsky: City Displays are to be used in all stores in the Berlin…

At-Retail Media: REWE inventory can be booked programmatically from October onwards

Targetings and programmatic bookings for 3,000 digital screens in REWE markets: From the fourth quarter onwards, advertisers will be…

Screens in OBI stores now available programmatically via SSP1

With 270 video walls at 170 locations, OBI’s in-store network is the largest DOOH network in the DIY channel…

Why Out-of-Home needs an AI Agenda 2024

Public Media is making progress in terms of AI: McDonald’s and Burger King are battling it out with the…

DigitalCityNet now also available in Düsseldorf

After Kö, Schadowstraße and Carlsplatz, digital CLPs from Walldecaux can now also be booked at 10 highly frequented locations…

Numbat charging stations become programmatic

Programmatic at the POS: German EV charging DOOH pioneer Numbat wants to close an advertising gap with screens in…

IDOOH publishes second part of Programmatic DOOH FAQ

The automated booking and playout of advertising is also increasingly possible in Digital Out of Home. However, Programmatic DOOH,…

Programmatic DOOH: IDOOH answers the most important questions

Programmatic DOOH: The most important questions and answers (Part 1) Programmatic advertising has long been an integral part of…

DOOH Creative Challenge 2023: The shortlists have been announced and we’re in!

The finalists of the DOOH Creative Challenge 2023 have been determined: A total of 27 shortlists were awarded. With…

New: Mobile screens on sharenow vehicles

MMR Media & screenery: Mobile screens on sharenow vehicles The new mobile DOOH screens from MMR Media and screenery…

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