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From October (week 40), a total of 50 additional Digital City Light Posters will be available for booking at the highest-frequency locations in the state capital. This completes the expansion of the DigitalCityNet (DCN) for the time being. Together with the 50 spaces of the DigitalDeluxeNet (DDN), this means that 100 digital advertising spaces are …
HYGH announces partnership with drugstore chain Budnikowsky: City Displays are to be used in all stores in the Berlin and Hamburg area. Around 300 HYGH displays will be integrated in around 200 Budnikowsky stores. Official installation will start in October. All 300 55-inch City Displays are then to be installed in the windows of Budni …
Targetings and programmatic bookings for 3,000 digital screens in REWE markets: From the fourth quarter onwards, advertisers will be able to use the first targeting options when booking the digital steles in the entrance zones of around 3,000 REWE stores. For example, brands can already advertise according to federal states, cities, postal code areas, REWE …
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