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Walldecaux expands DigitalCityNet with 50 DCLP’s in Düsseldorf
From October (week 40), a total of 50 additional Digital City Light Posters will be available for booking at the highest-frequency locations in the state capital. This completes the expansion of the DigitalCityNet (DCN) for the time being. Together with the 50 spaces of the DigitalDeluxeNet (DDN), this means that 100 digital advertising spaces are …

Walldecaux expands DigitalCityNet with 50 DCLP’s in Düsseldorf Read More »

From October: City Screens from HYGH in Budnikowsky stores
HYGH announces partnership with drugstore chain Budnikowsky: City Displays are to be used in all stores in the Berlin and Hamburg area. Around 300 HYGH displays will be integrated in around 200 Budnikowsky stores. Official installation will start in October. All 300 55-inch City Displays are then to be installed in the windows of Budni …

From October: City Screens from HYGH in Budnikowsky stores Read More »

At-Retail Media: REWE inventory can be booked programmatically from October onwards
Targetings and programmatic bookings for 3,000 digital screens in REWE markets: From the fourth quarter onwards, advertisers will be able to use the first targeting options when booking the digital steles in the entrance zones of around 3,000 REWE stores. For example, brands can already advertise according to federal states, cities, postal code areas, REWE …

At-Retail Media: REWE inventory can be booked programmatically from October onwards Read More »

Other news

Screens in OBI stores now available programmatically via SSP1

With 270 video walls at 170 locations, OBI’s in-store network is the largest DOOH network in the DIY channel…

Why Out-of-Home needs an AI Agenda 2024

Public Media is making progress in terms of AI: McDonald’s and Burger King are battling it out with the…

DigitalCityNet now also available in Düsseldorf

After Kö, Schadowstraße and Carlsplatz, digital CLPs from Walldecaux can now also be booked at 10 highly frequented locations…

Numbat charging stations become programmatic

Programmatic at the POS: German EV charging DOOH pioneer Numbat wants to close an advertising gap with screens in…

IDOOH publishes second part of Programmatic DOOH FAQ

The automated booking and playout of advertising is also increasingly possible in Digital Out of Home. However, Programmatic DOOH,…

Programmatic DOOH: IDOOH answers the most important questions

Programmatic DOOH: The most important questions and answers (Part 1) Programmatic advertising has long been an integral part of…

DOOH Creative Challenge 2023: The shortlists have been announced and we’re in!

The finalists of the DOOH Creative Challenge 2023 have been determined: A total of 27 shortlists were awarded. With…

New: Mobile screens on sharenow vehicles

MMR Media & screenery: Mobile screens on sharenow vehicles The new mobile DOOH screens from MMR Media and screenery…

Public video makes an impact: Budget efficient and lasting

Recent research shows the impact of public video on awareness and consideration within a comprehensive modeling across diverse campaigns…

Update: Public Video City Stuttgart

Ströer expands its public video network in Stuttgart: 30 screens in top location 1.619 million contacts/ week 26 additional…

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