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PENNY goes into digital signage marketing
Digital screens – now also at PENNY POS. The aim is to equip around 230 stores with an average of 4 screens per store by the end of 2024. Screen in the shop window: window area next to the store entrance, 55” screen, portrait or landscape format Screen in the entrance area: entrance case or […]
Retail Media: DOOH screens from MoM in Kölle Zoo stores
Kölle Zoo has stood for expertise in pet supplies since 1969. In the 24 specialty stores in Germany and Austria, everything revolves around animals. Now Marketing of Moments is offering eye-catching DOOH screens in the specialist stores. 65-inch DOOH steles in the direct field of vision at the entrance to the Kölle Zoo pet supplies […]
Screens at the Uber Arena programmatically bookable
The well-known Mercedes Benz Arena in Berlin officially bears the new name “Uber Arena” since 22.03.24. The renowned venue, which is known for its first-class events and concerts, will be equipped with state-of-the-art digital out-of-home screens marketed by Goldbach. By marketing the 60+ screens (Marquee Signs, Mediatower, Videowalls, DCLP) around the Uber Arena and Uber […]

Other news

New cooperation: Our partnership with adsquare

We are proud to announce our new partnership with renowned data specialist Adsquare to redefine the boundaries of audience…

Cooperation with all eyes on screens: It Works Group launches the TV Boost

New strategic alliance for TV campaign boost: In order to support TV campaigns with data-driven DooH measures, we at…

Walldecaux expands DigitalCityNet with 50 DCLP’s in Düsseldorf

From October (week 40), a total of 50 additional Digital City Light Posters will be available for booking at…

From October: City Screens from HYGH in Budnikowsky stores

HYGH announces partnership with drugstore chain Budnikowsky: City Displays are to be used in all stores in the Berlin…

At-Retail Media: REWE inventory can be booked programmatically from October onwards

Targetings and programmatic bookings for 3,000 digital screens in REWE markets: From the fourth quarter onwards, advertisers will be…

Screens in OBI stores now available programmatically via SSP1

With 270 video walls at 170 locations, OBI’s in-store network is the largest DOOH network in the DIY channel…

Why Out-of-Home needs an AI Agenda 2024

Public Media is making progress in terms of AI: McDonald’s and Burger King are battling it out with the…

DigitalCityNet now also available in Düsseldorf

After Kö, Schadowstraße and Carlsplatz, digital CLPs from Walldecaux can now also be booked at 10 highly frequented locations…

Numbat charging stations become programmatic

Programmatic at the POS: German EV charging DOOH pioneer Numbat wants to close an advertising gap with screens in…

IDOOH publishes second part of Programmatic DOOH FAQ

The automated booking and playout of advertising is also increasingly possible in Digital Out of Home. However, Programmatic DOOH,…

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