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HYGH News: Outdoor displays in Munich
HYGH installs first outdoor displays in Munich In another milestone in digital outdoor advertising, HYGH has installed its first outdoor displays in Munich. With this expansion, the company is extending its digital advertising network in the digital out-of-home (DOOH) sector. The high-resolution 60-inch Samsung displays were specifically positioned at highly frequented locations in the Bavarian […]
net.D and It Works Group launch Valentine’s Day campaign
Happy Valentine’s Day from Düsseldorf! For Valentine’s Day, we have implemented a special (D)OOH campaign together with add2 and net Düsseldorf. The message: Love connects. Just like the fiber optic network of the Düsseldorf Internet provider. The campaign was played out on CLPs, PV Roadsides, PV Giant Outdoor and PV Stations in Düsseldorf, reaching a […]
Optimized advertising impact thanks to AI-supported eye tracking: It Works Group cooperates with Neurons
We are expanding our technology and data expertise with the “Creative Check” from Neurons AI, a leading marketing tool for optimizing motif design and increasing advertising performance. The “Creative Check” is based on behavioral research data such as eye-tracking and rapid response tests and provides reliable predictions of advertising impact. This partnership marks another milestone […]

Other news

Programmatic DOOH in focus – IDOOH Academy with Laura Hentschel

Programmatic Digital Out of Home in focus – Laura Hentschel in a webinar As soon as outdoor advertising becomes…

iKiosk as interactive DOOH medium

With the iKiosk Screen, provider ISM Intelligent Signage for Media is digitizing the prepaid card shelf. From now on,…

Powerbank station with digital advertising screen

Rechargy is an innovative power bank rental company that makes it possible to rent a power bank at special…

ADTECH – Trends 2025

DOOH 2025: These innovations will shape the future of outdoor advertising Digital Out-of-Home (DOOH) remains on course for success…

Outdoor advertising is getting smarter: a look behind the scenes

Outdoor advertising is becoming smarter and more data-driven – but the real challenge often lies in the details. In…

DOOH winter worlds with screens from adbility media

At central locations, adbility media’s “Winter Worlds” create an extraordinary experience in the surroundings of Christmas markets. The popular…

Coming soon: PV Station and Infoscreen in Dortmund

Ströer expands the DOOH network in Dortmund’s subway stations In addition to the expansion of the PV-Infoscreen offering, a…

New PV Giants in Stuttgart and Munich

PV Giant Indoor Stuttgart: An 11.25 m² PV Giant Indoor has been installed in the stylish Calwer Passage in…

(D)OOH for net.D – A strong and local signal for Düsseldorf!

(D)OOH for net.D – A strong and local signal for Düsseldorf! Does Düsseldorf really need a new network? We…

VIOOH “State of the nation” report: These are the 6 most important findings on PDOOH in Germany

What is the current state of programmatic DOOH advertising in Germany? In its “State of the Nation”, VIOOH, in…

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