Since October 1, 2025, LAYA Media has been responsible for the exclusive marketing of EMSU GmbH’s digital out-of-home inventory in around 400 Müller drugstores in Germany and Austria. The partnership complements the company’s existing retail media portfolio and includes in-store screens directly at the point of sale, which reach customers in a targeted manner in the shopping environment.
With 329 stores and 351 screens in 289 cities, this creates a gross reach of around 6.2 million advertising contacts per week. Space can be booked both via IO and programmatically. In addition, LAYA Media offers the option of creating a sales uplift report to directly measure the success of campaigns.
Source: LAYA Media
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