The German DIY sector is getting a fresh DOOH and retail media network, as Advercharge and Bauking have installed the first 65-inch indoor screens in 35 Hagebaumarkt stores.
The Siegen-based start-up is thus expanding its outdoor portfolio, which has primarily been placed at EV charging stations, with a strong indoor offering.
By focusing on rural regions, Advercharge is tapping into new target groups such as tradespeople, contractors, homeowners, and ambitious DIY enthusiasts, while also opening up a previously underutilized environment for digital outdoor advertising.
Source: invidis.de (DooH: Siegen-based startup launches Hagebau network | invidis)
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