What is the current state of programmatic DOOH advertising in Germany?
In its “State of the Nation”, VIOOH, in collaboration with MTM, provides an annual outlook on the future of DOOH. What we can already reveal: In a global comparison, Germany is one of the leading markets for DOOH innovation and is seen as particularly efficient in ecological terms.
No wonder, because “with detailed targeting measures, programmatic DOOH campaigns can be implemented as economically efficient and sustainable as possible,” says our Digital Works Managing Director Laura Hentschel in the report.
These are the 6 most important findings on programmatic DOOH advertising in Germany:
- Strong growth: in the next 18 months, DOOH will be integrated into 33% of campaigns.
- Increasing trust: 94% of marketers see DOOH as the most innovative advertising solution.
- Targeting: 64% value precise targeting for greater relevance.
- Dynamic advertising media: 97% already use or plan to use personalized, contextual advertising media (DCO).
- Increased use of demand-side platforms (DSPs): 46% now use them for planning and purchasing. This represents a huge increase of 24 percentage points compared to the previous year.
- Sustainability: 57% of German marketers consider DOOH to be ecologically efficient.
For more information, you will receive the reports after a short registration: https://www.viooh.com/sotn-register-to-download-reports-2024
![Form Arrow[1]](https://www.locatrics.com/wp-content/uploads/2022/07/Form-Arrow1.png "Form Arrow[1]"){kind=small}