One Tech Group and Rossmann are launching a strategic partnership in the field of in-store retail media. As part of the cooperation, around 1,300 digital displays in over 500 Rossmann stores are now available for advertising campaigns and can be booked programmatically via SSP1.
The resulting network offers a wide range of advertising formats – from large-format LED walls in selected flagship stores to 55-inch displays at high-traffic contact points such as entrances, shop windows, and checkout areas.
This enables advertisers to actively reach target groups ready to buy directly at the point of sale and benefit from high attention at the moment of purchase. The inventory can be flexibly and efficiently planned and booked programmatically via the OTG platform and SSP1.
Source: Rossmann Retail Media
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