Ströer Update: New PV Giant at Berlin Central Station

It Works Group DOOH Locatrics Programmatic PV Giant Berlin (2)

The Public Video Giant Indoor reaches up to 320,000 visitors a day at Germany’s largest railroad station – directly at the central main entrances Europaplatz and Washingtonplatz. This prominent location guarantees an exceptionally high frequency and visibility in one of Europe’s most important transportation hubs.

Two digital screens, each measuring 16.5 m², offer an impressive visual presence and ensure maximum attention when entering and leaving the station. Whether as a dynamic moving image or an attention-grabbing still image: the placement in the light-flooded station concourse makes this advertising space a real premium spot with a high length of stay and strong perception.

Thanks to daily motif changes and flexible 10-second slots, communication can be customized, up-to-date and effective – with full presence in the time window from 6:00 to 24:00. This ensures maximum relevance and reach among an urban, mobile target group.

Source: Ströer Media News

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