As of now, WallDecaux is also a member of IDOOH. With just under 50 companies, all the major players in the German digital out-of-home industry are now united under the IDOOH umbrella.
With WallDecaux, Germany’s first association for DOOH now has another strong partner at its side that can contribute not only its broad know-how in the digital out-of-home sector, but also the international experience of its parent company and global market leader JCDecaux. The Berlin-based company is present in more than 20 major German cities with its analog and digital advertising spaces and is currently number 2 in the German out-of-home market.
Andreas Prasse, Managing Director of WallDecaux: “As Germany’s premium digital out-of-home provider, we are delighted to join IDOOH as a cooperation partner. DOOH and PDOOH are the growth drivers of our industry. The task now is to jointly develop the standard for digital performance values in the OOH sector, taking into account the different perception situations of the screens. We are also looking forward to contributing our international expertise to the respective expert committees.”
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