The new Public & Private Screens study from IDOOH (Institute for Digital Out of Home Media) is now available in the planning and counting tool medimach. The first comprehensive market media study for DOOH (indoor) replaces the previous studies Public Video (Ströer) and P&PS (DMI).
What does the study cover?
-130,000 screens / 18,000 POIs / 45 networks
-Performance values: Reach / Contacts / GRP / CPM
-Insights: TP usage by time of day
-Structures: demographics, interests, media usage
-Planning data for classic media planning & programmatic advertising
-Consistent survey of advertising media contacts
-Media usage behavior of DOOH target groups also recorded for TV, online/mobile and print
Public & Private Screens also provides reliable data for programmatic advertising and goes into more detail about functionality. In any case, the figures prove one thing: Programmatic DOOH is clearly on the rise!
Source: IDOOH
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