Together with its new partner Retail Trade Group (RTG), LAYA has already activated around 100 screens at Globus, V-Markt, famila, and Netto. By Q2 2026, the network will grow to 820 screens in 163 cities.
All screens can be used both as part of a classic DOOH campaign, including a sales uplift report, and with C.A.P. technology, which enables contact-specific advertising playback (trigger: shopping cart) with sound. C.A.P. (“Connect Ad Impression with Purchase”) also anonymously links advertising contacts at the point of sale with sales data, offering contact-based measurement of advertising impact with in-depth analysis and optimization options that go far beyond a classic sales uplift report.
The screens can be booked programmatically as part of a standard DOOH campaign; a C.A.P. campaign is currently only available as an iO booking.
Source: LAYA Group
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