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Get the latest news & trends from the (D)OOH area

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Rossmann now programmatically bookable
One Tech Group and Rossmann are launching a strategic partnership in the field of in-store retail media. As part of the cooperation, around 1,300 digital displays in over 500 Rossmann stores are now available for advertising campaigns and can be booked programmatically via SSP1. The resulting network offers a wide range of advertising formats – […]
LAYA continues to expand its retail media network
Together with its new partner Retail Trade Group (RTG), LAYA has already activated around 100 screens at Globus, V-Markt, famila, and Netto. By Q2 2026, the network will grow to 820 screens in 163 cities. All screens can be used both as part of a classic DOOH campaign, including a sales uplift report, and with […]
New DOOH network for DIY retailers
The German DIY sector is getting a fresh DOOH and retail media network, as Advercharge and Bauking have installed the first 65-inch indoor screens in 35 Hagebaumarkt stores. The Siegen-based start-up is thus expanding its outdoor portfolio, which has primarily been placed at EV charging stations, with a strong indoor offering. By focusing on rural […]

Other news

eisbach media’s EV screen portfolio continues to grow

The EV screen portfolio of eisbach media is growing steadily and is now present at over 160 touchpoints in…

LAYA Media takes over exclusive DOOH marketing at Müller

Since October 1, 2025, LAYA Media has been responsible for the exclusive marketing of EMSU GmbH’s digital out-of-home inventory…

3D Cube: Spectacular DOOH screens at the POS

With FRAMEN’s innovative 3D DOOH cubes, every brand becomes an absolute eye-catcher. The striking, realistic-looking 3D animations provide an…

We paint the city orange: Make it Monkey!

For Monkey Shoulder’s urban awareness campaign, we teamed up with Iprospect and William Grant and Sons to deliberately focus…

Airport: pDOOH update & new screens

In addition to Frankfurt and Hamburg airports, the digital advertising inventory of Cologne/Bonn and Stuttgart airports can now also…

RBL Update: New screens in Aachen & Leipzig

RBL continues to expand its DOOH presence – now also in Aachen and Leipzig RBL’s digital advertising media have…

Ströer Update: New PV Giant at Berlin Central Station

The Public Video Giant Indoor reaches up to 320,000 visitors a day at Germany’s largest railroad station – directly…

Eco Check: Eco-efficient media plans

Our “Eco Check” feature covers the entire value chain of eco-economic media planning: It balances the CO2 consumption of…

Ocean Outdoor: Hamburg-Überseequartier opened

After several delays due to water damage and fire safety adjustments, the time has finally come: Westfield Hamburg-Überseequartier opened…

Cooperation: Deutsche Hochschulwerbung and Unicum TV

Deutsche Hochschulwerbung and Unicum TV, a DooH provider specializing in the education sector, are further expanding their cooperation in…

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