News

Get the latest news & trends from the (D)OOH area

Outdoor 1
eisbach media’s EV screen portfolio continues to grow
The EV screen portfolio of eisbach media is growing steadily and is now present at over 160 touchpoints in everyday life. The company is thus further expanding its digital network of advertising spaces around e-charging stations and strengthening its presence in relevant everyday environments. The latest addition is the first EV screen at a PENNY […]
LAYA Media takes over exclusive DOOH marketing at Müller
Since October 1, 2025, LAYA Media has been responsible for the exclusive marketing of EMSU GmbH’s digital out-of-home inventory in around 400 Müller drugstores in Germany and Austria. The partnership complements the company’s existing retail media portfolio and includes in-store screens directly at the point of sale, which reach customers in a targeted manner in […]
3D Cube: Spectacular DOOH screens at the POS
With FRAMEN’s innovative 3D DOOH cubes, every brand becomes an absolute eye-catcher. The striking, realistic-looking 3D animations provide an immersive brand experience right at the point of sale. Thanks to their placement in high-traffic supermarket locations, advertisers can achieve enormous reach here every day – both regionally and nationally. This makes brands a real visitor […]

Other news

We paint the city orange: Make it Monkey!

For Monkey Shoulder’s urban awareness campaign, we teamed up with Iprospect and William Grant and Sons to deliberately focus…

Airport: pDOOH update & new screens

In addition to Frankfurt and Hamburg airports, the digital advertising inventory of Cologne/Bonn and Stuttgart airports can now also…

RBL Update: New screens in Aachen & Leipzig

RBL continues to expand its DOOH presence – now also in Aachen and Leipzig RBL’s digital advertising media have…

Ströer Update: New PV Giant at Berlin Central Station

The Public Video Giant Indoor reaches up to 320,000 visitors a day at Germany’s largest railroad station – directly…

Eco Check: Eco-efficient media plans

Our “Eco Check” feature covers the entire value chain of eco-economic media planning: It balances the CO2 consumption of…

Ocean Outdoor: Hamburg-Überseequartier opened

After several delays due to water damage and fire safety adjustments, the time has finally come: Westfield Hamburg-Überseequartier opened…

Cooperation: Deutsche Hochschulwerbung and Unicum TV

Deutsche Hochschulwerbung and Unicum TV, a DooH provider specializing in the education sector, are further expanding their cooperation in…

HYGH News: Outdoor displays in Munich

HYGH installs first outdoor displays in Munich In another milestone in digital outdoor advertising, HYGH has installed its first…

net.D and It Works Group launch Valentine’s Day campaign

Happy Valentine’s Day from Düsseldorf! For Valentine’s Day, we have implemented a special (D)OOH campaign together with add2 and…

Optimized advertising impact thanks to AI-supported eye tracking: It Works Group cooperates with Neurons

We are expanding our technology and data expertise with the “Creative Check” from Neurons AI, a leading marketing tool…

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