News

Get the latest news & trends from the (D)OOH area

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3D Cube: Spectacular DOOH screens at the POS
With FRAMEN’s innovative 3D DOOH cubes, every brand becomes an absolute eye-catcher. The striking, realistic-looking 3D animations provide an immersive brand experience right at the point of sale. Thanks to their placement in high-traffic supermarket locations, advertisers can achieve enormous reach here every day – both regionally and nationally. This makes brands a real visitor […]
We paint the city orange: Make it Monkey!
For Monkey Shoulder’s urban awareness campaign, we teamed up with Iprospect and William Grant and Sons to deliberately focus on the coolest spots in Berlin, Düsseldorf, and Hamburg. No broad distribution, no scattergun approach—instead, a smart, hyperlocal approach: full power right where urban life is buzzing. In Berlin, we went to Prenzlauer Berg, in Düsseldorf […]
Airport: pDOOH update & new screens
In addition to Frankfurt and Hamburg airports, the digital advertising inventory of Cologne/Bonn and Stuttgart airports can now also be booked programmatically through us. Both locations are already part of SkyConnect, the cross-location marketing cooperation with leading airports in Germany. Stuttgart Airport has also expanded its digital inventory with two new premium networks: the Digital […]

Other news

RBL Update: New screens in Aachen & Leipzig

RBL continues to expand its DOOH presence – now also in Aachen and Leipzig RBL’s digital advertising media have…

Ströer Update: New PV Giant at Berlin Central Station

The Public Video Giant Indoor reaches up to 320,000 visitors a day at Germany’s largest railroad station – directly…

Eco Check: Eco-efficient media plans

Our “Eco Check” feature covers the entire value chain of eco-economic media planning: It balances the CO2 consumption of…

Ocean Outdoor: Hamburg-Überseequartier opened

After several delays due to water damage and fire safety adjustments, the time has finally come: Westfield Hamburg-Überseequartier opened…

Cooperation: Deutsche Hochschulwerbung and Unicum TV

Deutsche Hochschulwerbung and Unicum TV, a DooH provider specializing in the education sector, are further expanding their cooperation in…

HYGH News: Outdoor displays in Munich

HYGH installs first outdoor displays in Munich In another milestone in digital outdoor advertising, HYGH has installed its first…

net.D and It Works Group launch Valentine’s Day campaign

Happy Valentine’s Day from Düsseldorf! For Valentine’s Day, we have implemented a special (D)OOH campaign together with add2 and…

Optimized advertising impact thanks to AI-supported eye tracking: It Works Group cooperates with Neurons

We are expanding our technology and data expertise with the “Creative Check” from Neurons AI, a leading marketing tool…

Programmatic DOOH in focus – IDOOH Academy with Laura Hentschel

Programmatic Digital Out of Home in focus – Laura Hentschel in a webinar As soon as outdoor advertising becomes…

iKiosk as interactive DOOH medium

With the iKiosk Screen, provider ISM Intelligent Signage for Media is digitizing the prepaid card shelf. From now on,…

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