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The automated booking and playout of advertising is also increasingly possible in Digital Out of Home. However, Programmatic DOOH, which differs in some respects from automation in display, is still causing some confusion in the market. IDOOH therefore answers the 10 most important questions about PDOOH in two episodes. Now the Institute for Digital Out […]

Programmatic DOOH: The most important questions and answers (Part 1) Programmatic advertising has long been an integral part of online marketing. But in the meantime, the technology is increasingly establishing itself in other media such as digital out of home. At the same time, for many people Programmatic DOOH is still a closed book. What

The finalists of the DOOH Creative Challenge 2023 have been determined: A total of 27 shortlists were awarded. With 52 entries, the still young award, with which IDOOH honors the most creative campaigns for Digital Out of Home, set a new record. The award ceremony will take place on September 13 in Düsseldorf. We are

MMR Media & screenery: Mobile screens on sharenow vehicles The new mobile DOOH screens from MMR Media and screenery project content in a targeted, programmatic and real-time manner into the right rear side window of urban vehicle fleets of sharenow when parked. The DOOH innovation can be played on over 490 vehicles on the highly

Recent research shows the impact of public video on awareness and consideration within a comprehensive modeling across diverse campaigns in which public video has been used: Efficient budget use: -Relative to advertising spend, public video achieves the best normalized advertising impact in terms of ad awareness and consideration compared to TV and online advertising*. -The

Ströer expands its public video network in Stuttgart: 30 screens in top location 1.619 million contacts/ week 26 additional screens are already installed and in the commissioning process Source: Ströer QBR Q2 2023

The new Public & Private Screens study from IDOOH (Institute for Digital Out of Home Media) is now available in the planning and counting tool medimach. The first comprehensive market media study for DOOH (indoor) replaces the previous studies Public Video (Ströer) and P&PS (DMI). What does the study cover? -130,000 screens / 18,000 POIs

RBL Media has expanded its digital outdoor advertising portfolio with 20 new digital advertising spaces on Leipzig’s streets. Since week 11, the DCLP “Full-Net” has been marketed, giving customers a digital presence throughout Leipzig’s urban area. Whether in the city center, on the Leipzig ring road, the main access roads from the surrounding area or

The Power of OOH – now also in Dresden: From May 1, the new DigitalDeluxeNet in Dresden can be booked via WallDecaux. From May 1, the locations in the high-frequency areas between the main train station and Altmarkt will offer high-quality visibility, a wide range of display options and dynamic content for even more impact.

Precise targeting according to time, location, weather or movement data now also for Nürnberg: Stadtreklame Nürnberg has now granted provider WallDecaux the official marketing rights over the digital City Light posters. Eleven spaces at seven high-frequency locations make all the advantages of Digital Out of Home available in Nürnberg with immediate effect: Higher visibility, flexible