Johanna Schmid

We are proud to announce our new partnership with renowned data specialist Adsquare to redefine the boundaries of audience targeting for out-of-home advertising. By integrating Adsquare’s audience scoring technology into Locatrics Superview, advertising campaigns can be targeted more precisely by analyzing movement data and consumer insights. In addition, we offer a footfall measurement solution specifically […]

New strategic alliance for TV campaign boost: In order to support TV campaigns with data-driven DooH measures, we at It Works are now cooperating with the market analysis company All Eyes On Screens. TV is an integral part of many advertising plans. However, the channel is also struggling with a loss of reach. Out-of-home advertising

From October (week 40), a total of 50 additional Digital City Light Posters will be available for booking at the highest-frequency locations in the state capital. This completes the expansion of the DigitalCityNet (DCN) for the time being. Together with the 50 spaces of the DigitalDeluxeNet (DDN), this means that 100 digital advertising spaces are

HYGH announces partnership with drugstore chain Budnikowsky: City Displays are to be used in all stores in the Berlin and Hamburg area. Around 300 HYGH displays will be integrated in around 200 Budnikowsky stores. Official installation will start in October. All 300 55-inch City Displays are then to be installed in the windows of Budni

Targetings and programmatic bookings for 3,000 digital screens in REWE markets: From the fourth quarter onwards, advertisers will be able to use the first targeting options when booking the digital steles in the entrance zones of around 3,000 REWE stores. For example, brands can already advertise according to federal states, cities, postal code areas, REWE

With 270 video walls at 170 locations, OBI’s in-store network is the largest DOOH network in the DIY channel to date. Through a cooperation with One Tech Group, the screens of the entire network are now available via the SSP1 supply-side platform. The DOOH and retail inventory of SSP1 is already fully connected to our

Public Media is making progress in terms of AI: McDonald’s and Burger King are battling it out with the help of ChatGPT, the Swiss FDP is relying on AI-generated motifs in its election campaign, and even creative tests are already working with the help of AI. We have the first cases. But in an international

After Kö, Schadowstraße and Carlsplatz, digital CLPs from Walldecaux can now also be booked at 10 highly frequented locations in the old town. On the additional 18 surfaces, campaigns are now even more visible and can be booked more flexibly as well as controlled data-based and in real time. This means that a total of

Programmatic at the POS: German EV charging DOOH pioneer Numbat wants to close an advertising gap with screens in the parking lot. Goldbach customers can now book them programmatically. Provider Numbat is the first in Germany to also operate a DooH network: A 75-inch screen is integrated into each side of the Numbat pillars. At

The automated booking and playout of advertising is also increasingly possible in Digital Out of Home. However, Programmatic DOOH, which differs in some respects from automation in display, is still causing some confusion in the market. IDOOH therefore answers the 10 most important questions about PDOOH in two episodes. Now the Institute for Digital Out

Programmatic DOOH: The most important questions and answers (Part 1) Programmatic advertising has long been an integral part of online marketing. But in the meantime, the technology is increasingly establishing itself in other media such as digital out of home. At the same time, for many people Programmatic DOOH is still a closed book. What

The finalists of the DOOH Creative Challenge 2023 have been determined: A total of 27 shortlists were awarded. With 52 entries, the still young award, with which IDOOH honors the most creative campaigns for Digital Out of Home, set a new record. The award ceremony will take place on September 13 in Düsseldorf. We are

MMR Media & screenery: Mobile screens on sharenow vehicles The new mobile DOOH screens from MMR Media and screenery project content in a targeted, programmatic and real-time manner into the right rear side window of urban vehicle fleets of sharenow when parked. The DOOH innovation can be played on over 490 vehicles on the highly

Recent research shows the impact of public video on awareness and consideration within a comprehensive modeling across diverse campaigns in which public video has been used: Efficient budget use: -Relative to advertising spend, public video achieves the best normalized advertising impact in terms of ad awareness and consideration compared to TV and online advertising*. -The

Ströer expands its public video network in Stuttgart: 30 screens in top location 1.619 million contacts/ week 26 additional screens are already installed and in the commissioning process Source: Ströer QBR Q2 2023

The new Public & Private Screens study from IDOOH (Institute for Digital Out of Home Media) is now available in the planning and counting tool medimach. The first comprehensive market media study for DOOH (indoor) replaces the previous studies Public Video (Ströer) and P&PS (DMI). What does the study cover? -130,000 screens / 18,000 POIs

RBL Media has expanded its digital outdoor advertising portfolio with 20 new digital advertising spaces on Leipzig’s streets. Since week 11, the DCLP “Full-Net” has been marketed, giving customers a digital presence throughout Leipzig’s urban area. Whether in the city center, on the Leipzig ring road, the main access roads from the surrounding area or

The Power of OOH – now also in Dresden: From May 1, the new DigitalDeluxeNet in Dresden can be booked via WallDecaux. From May 1, the locations in the high-frequency areas between the main train station and Altmarkt will offer high-quality visibility, a wide range of display options and dynamic content for even more impact.

Precise targeting according to time, location, weather or movement data now also for Nürnberg: Stadtreklame Nürnberg has now granted provider WallDecaux the official marketing rights over the digital City Light posters. Eleven spaces at seven high-frequency locations make all the advantages of Digital Out of Home available in Nürnberg with immediate effect: Higher visibility, flexible

As of now, WallDecaux is also a member of IDOOH. With just under 50 companies, all the major players in the German digital out-of-home industry are now united under the IDOOH umbrella. With WallDecaux, Germany’s first association for DOOH now has another strong partner at its side that can contribute not only its broad know-how