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We are proud to announce our new partnership with renowned data specialist Adsquare to redefine the boundaries of audience targeting for out-of-home advertising. By integrating Adsquare’s audience scoring technology into Locatrics Superview, advertising campaigns can be targeted more precisely by analyzing movement data and consumer insights. In addition, we offer a footfall measurement solution specifically […]

New strategic alliance for TV campaign boost: In order to support TV campaigns with data-driven DooH measures, we at It Works are now cooperating with the market analysis company All Eyes On Screens. TV is an integral part of many advertising plans. However, the channel is also struggling with a loss of reach. Out-of-home advertising

From October (week 40), a total of 50 additional Digital City Light Posters will be available for booking at the highest-frequency locations in the state capital. This completes the expansion of the DigitalCityNet (DCN) for the time being. Together with the 50 spaces of the DigitalDeluxeNet (DDN), this means that 100 digital advertising spaces are

HYGH announces partnership with drugstore chain Budnikowsky: City Displays are to be used in all stores in the Berlin and Hamburg area. Around 300 HYGH displays will be integrated in around 200 Budnikowsky stores. Official installation will start in October. All 300 55-inch City Displays are then to be installed in the windows of Budni

Targetings and programmatic bookings for 3,000 digital screens in REWE markets: From the fourth quarter onwards, advertisers will be able to use the first targeting options when booking the digital steles in the entrance zones of around 3,000 REWE stores. For example, brands can already advertise according to federal states, cities, postal code areas, REWE

With 270 video walls at 170 locations, OBI’s in-store network is the largest DOOH network in the DIY channel to date. Through a cooperation with One Tech Group, the screens of the entire network are now available via the SSP1 supply-side platform. The DOOH and retail inventory of SSP1 is already fully connected to our

Public Media is making progress in terms of AI: McDonald’s and Burger King are battling it out with the help of ChatGPT, the Swiss FDP is relying on AI-generated motifs in its election campaign, and even creative tests are already working with the help of AI. We have the first cases. But in an international

After Kö, Schadowstraße and Carlsplatz, digital CLPs from Walldecaux can now also be booked at 10 highly frequented locations in the old town. On the additional 18 surfaces, campaigns are now even more visible and can be booked more flexibly as well as controlled data-based and in real time. This means that a total of

Programmatic at the POS: German EV charging DOOH pioneer Numbat wants to close an advertising gap with screens in the parking lot. Goldbach customers can now book them programmatically. Provider Numbat is the first in Germany to also operate a DooH network: A 75-inch screen is integrated into each side of the Numbat pillars. At